The New Stuff

Wheeling Around Vegas: How High Will You Go?


Wish there was a little more spinning in Vegas? Well, you’re wish is Caesars’ command. What would you say if I told you the world’s tallest Ferris-style wheel was just approved for placement on The Strip? I know! Just what Sin City needs… more carnies.

According to the Associated Press, “Caesars Entertainment Corp. announced Wednesday that it obtained a key county permit to build the world's tallest observation wheel in a more than half-billion dollar retail, dining and entertainment complex it is developing on the Las Vegas Strip.” Dubbed the High Roller, the wheel will stand at the same number of feet that the project will cost: 550 feet for $550 million. I’m no wheel expert and have no idea what the going rate per foot is…but, this is either a major bargain or an unconscionable rip-off. The opulent development “is expected to open next year between the company's Harrah's Las Vegas, Imperial Palace and Flamingo Las Vegas casinos,” reports AP.

Okay. Time for some fun comparable facts courtesy of the Associated Press –

+ “The height would eclipse the nearly 443-foot London Eye, which opened in 1999, and the 541-foot Singapore Flyer, which opened in 2008. Both were the tallest observation wheels in the world when they opened. “

+ “As designed, the wheel is oriented parallel to the casino-lined Strip. It would have 28 air-conditioned bubble-like cabins capable of accommodating 40 people each. At capacity, more than 1,100 people at a time would see broad panoramas of marquee-lit resorts during a 30-minute revolution.”

Now don’t kid yourself. There is still competition in the Vegas wheel world. SkyVue – the rival wheel being built on a $100 million privately funded development project – plans to have “50,000-square-foot LED screens and convention space capable of hosting concerts, sporting events and product launches,” along with “32 gondolas, capable of holding 25 people each, would rotate perpendicular to the Strip.”

So what do you think? Do we need two wheels? This should be interesting to see which one rolls successfully in Vegas’ future. I’m still waiting for a development billionaire to walk by Vegas and say, “Hey, you know what I’m going to build in Vegas? Another damn Vegas! Right on top of this one!”

Come on… you know it’s possible here!

(Image from AP)

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