The New Stuff

Pinterest’s Tim Kendall will talk the future of advertising at Disrupt NY 2017


Snap has finally gone public and it’s worth more than $20 billion. Facebook continues to be an advertising behemoth. Google still owns the search ad universe. So is there room for another — specifically, Pinterest?

We’ll find out in May some of the tricks Pinterest has up its sleeves. Today, we’re excited to announce that Pinterest president Tim Kendall will sit down for a conversation at TechCrunch Disrupt NY 2017.

With 175 million monthly active users, Pinterest is still one of the larger social networks on the internet. It might not be Snap, and it’s not close to Facebook’s volume when it comes to humans connected to the internet, but that’s still a massive user base that can generate a big business if monetized properly.

Pinterest has a unique advertising proposition that’s in many ways different from Snap, Google or Facebook. While Google does a good job of snagging a consumer’s attention in the moment that they’re going to buy a product, and Facebook and Snap are able to keep people aware of brands, Pinterest’s pitch is that it can do all of the above. Users come to Pinterest and wander around, giving brands an opportunity to find new potential consumers. They’ll save products to their boards, and with the right nudge, they’ll eventually get to the point that they’ll make a purchase.

That also goes beyond just products. There are ways to get apps in front of users and use that to get additional installs. Its visual search tools extend even to video, helping users find products (or even apps) that they might not have realized they want to buy. All of this gives Pinterest a unique proposition, and Kendall is going to be responsible for a big part of convincing advertisers that it’s a good way to drive people to that purchase button.

Previously heading up monetization at Facebook for more than four years, Kendall joined Pinterest in early 2012 and has been with the company for now more than five years. Since joining he’s risen to become president and work to steward the company toward being a sustainable business — and, hopefully, another option for advertisers. Be sure to join us in May to hear more from Kendall about Pinterest’s advertising future.

Kendall joins an incredible agenda for the conference, which you can check out here.

You can pick up tickets to Disrupt NY 2017 right here.

Sponsors make TechCrunch events possible. If you’re interested in learning more about sponsorships with TechCrunch, shoot an email to [email protected].

Recently Published

»

NYU’s Sarah Kaufman talks about the shape of cities to come

On this week’s episode of Technotopia we talk to Sarah ...

»

Why Tom Kelley of IDEO is the ultimate disciple of ‘design thinking’

[embedded content] In our 16th episode, we talk with Tom Kelly, ...

»

UK eyeing fines for social media content moderation failures

...

»

The difference between smartphone gimmick and game changer

It’s hard to find a legitimately bad flagship phone these ...

»

Chasing dreams may be the next sleeper hit for venture capitalists

A lot of startups are pitching ways to put us to sleep lately. In ...

»

Reid Hoffman, Bill Gates, Sam Altman invest $30 million in Change.org

LinkedIn co-founder Reid Hoffman announced today that he’s ...

»

KidPass raises $5.1 million for its children’s activity subscription service

KidPass, a monthly membership program that gives parents access to a ...

»

Snap said to leverage discounts to drive growth

After a painful first-quarter miss, Snap, the parent company of the ...

»

Riley raises $3.1M to help real estate agents rate and respond to their leads

Businesses usually spend lots of time and money trying ...