The New Stuff

LeBron James to Sponsor Three Collegiate Teams


While King James is still lacking in the "jewelry" department (tear), he is continuing to expand is ever-growing empire as he is now slated to sponsor three NCAA basketball programs come this fall.

What does that mean exactly? Well, have you ever noticed a college basketball team donning uniforms with Michael Jordan's signature Jumpman logo? That's precisely the idea. James' Nike LJ23 branding will be present on the jerseys of the Ohio State Buckeyes (still aiming to stay loyal), the Miami Hurricanes (must show love to your new fam), and the Kentucky Wildcats (we don't know why, but Bron digs Coach Cal).

And while Ohio St. and Kentucky are both continually in the spotlight when it comes to the college basketball ranks, this definitely equates to a good look for LeBron and his expanding brand. After all, the man has said, on numerous occasions, that he aims at being a billion-dollar mogul, which is precisely while he is starting young. Yeah, only 27.

The specifics of the deal have yet to be disclosed and as Bron Bron's brand is just now really starting to catch on, it will take a bit of getting used to, seeing it beside the likes of the accustomed Swoosh and Jordan logos. Can't deny it will be in good company, though.

Now we are left to wait, watch, and soak in the criticism that will inevitably come from the plethora of LeBron-haters. Why you mad?

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