The New Stuff

Infomercial King Don Larpe Dies of Apparent Suicide


According to the New York Daily News famous TV pitchman Don Lapre, known for his infomercials on topics such as the “Making Money Package” and “The Greatest Vitamin in the World,” died of an apparent suicide on Sunday Oct. 2 while confined to an Arizona jail cell.

The 47-year-old was accused of scamming at 220,00 people by selling them vitamins that had did not contain any useful chemicals and fraudulent get rich quick schemes.

A grand jury indicted the infomercial giant in June on charges including conspiracy, mail fraud wire fraud and money laundering through the company “The Greatest Vitamin in the World.”

When authorities arrested Lapre, they found him with a very deep cut in his groin at a gym in Tempe Arizona.  U.S. Marshals believe that Lapre was attempting suicide by cutting his femoral artery before his arrest.

Although the official cause of Lapre’s death is unknown, it would follow logic to believe that he achieved his own death the same way he had previously attempted.  According to gossip website TMZ, there was a massive amount of blood in Lapre’s cell in Florence, Arizona.

A spokesman for the U.S. Marshal’s told Phoenix’s KSAZ TV that Lapre’s death appeared to be a suicide but officials were still investigating.

Lapre publicly denied any wrongdoing and posted a message on donlarpe.com that claimed that he never scammed anyone.  The message goes on to state that his current legal battle would “destroy what energy I have left inside.”

“It did not work out for me with my vitamins but I believe that being willing to fail is part of having a chance at success,” said Larpe.

Unfortunately for his customers, “The Greatest Vitamin in The World” contained no vitamins whatsoever.

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