The New Stuff

Expand and Conquer: Jay-Z Debuts Life + Times Blog [VIDEO]

Roc Nation, Rocawear, the 40/40 Club, New Jersey Nets the list goes on and on for all-out mogul Shawn "Jay-Z Carter. But now the multi-Grammy Award winner can list lifestyle magazine to his extensive list of accolades.

That's right, with the overabundance of online news and media sites continuing to pop up all over the globe, Jay decided to get in on the act as he recently debuted his "blog" Life + Times. The site will cater as a one-stop-shop of taste-making goodness. Art, media, sports, entertainment, cars, artists profiles you name it, and they feature it. But what oh what will set Jigga's virtual publication apart from the rest? That is yet to be determined, but one thing is for certain. The high-powered, highly backed CEO no doubt obtains the resources to compete and excel.

One way in which the rapper endorsed palace could see significant traffic increase is by awarding the site's visitors with hear-it-first, exclusive Jay-Z insider info. While no such hints have been given, rest assured that if the website begins to flop, that should be a probable means of recovery.

Nonetheless, as the market is all but over-saturated, Life + Times is definitely aesthetically pleasing and plays host to a wide variety of interests. So let your curiosity get the best of you and head on over to Hov's new "haven" to deem for yourself if it is indeed daily visit-worthy.

Also, take a look at the cinematic adventure that the creators put together in means of endorsing the new toy.


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