The New Stuff

Abercrombie & Fitch Pays "The Situation" Not to Wear Its Clothes


Call it an act of hypocrisy, but clothing brand Abercrombie & Fitch is rumored to have payed Mike "The Situation" Sorrentino from the hit reality series Jersey Shore, to stop wearing its clothing. The irony comes in to play where the fashion "mini-staple" has made a living for decades in selling risque clothing to middle and high school aged kids. Not only that, but it is not uncommon for them to have a shirtless guy (such as the situation) and scantily clad young lady standing at the store's entrance, taking pictures with passing patrons. I know right — what's the difference?

"We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans," the company said. But again, we're wondering what they have to say about the "selling of sex" that they've done for years.

Nonetheless, the brand's stock has seen a plummet even today after the recent happenings, as it leaves us wondering — why oh why would you "forbid" a "celebrity" from rocking your gear? That generally leads to an increase in sales.

One can't help bout now assume that there are deeper issues within this "situation" that have yet to be disclosed. Maybe the brand's owner found religion or possibly just might have gas — or something like that. Anyhow, dumb move A&F.

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